Search Marketing
In a tough economy it's more important that ever to spend your green efficiently. So for the March event, the panel of experts will offer tips you can use this month to jump start sales using search marketing.
In addition to tips for beating the economic blues, they will cover:
- Leverage keyword discovery
- Ad copy - Call to action / A/B testing
- Long Tail - Low cost, high converting keyword expansion
- Measure your search ROI with solid conversion tracking
- Search Query Reports - Negative Keywords / New Ad Groups / New Keywords
- Day Parting - Conserve budget and advertise at most efficient hours
Note: Register early to avoid the $10 walk-up charge.
Join us for post-networking at the Pier 66 bar.